Marketing Business Partner

Description

You want to do marketing that is close to the business? Look no further! We are an agency inside an international software engineering and consulting group. You advise the business areas, steer their campaigns together with an experienced team, and have a real impact on their business goals.

Responsibilities

• Develops and executes integrated marketing plans aligned with business unit goals
• Acts as the primary marketing contact and advisor for assigned business areas or clients, challenges briefings and derives recommendations and measures
• Manages campaign briefings, timelines, budgets and delivery in coordination with creative and content teams
• Ensures the quality and timely delivery of the work and manages dependencies and escalations
• Plans and manages digital marketing activities, including paid social, search advertising, SEO, website content, e-mail and marketing automation
• Sets up and maintains performance tracking, analyses marketing performance data and derives recommendations for optimisation
• Uses artificial intelligence tools in research, concept development, content production and analysis, builds reusable prompts and workflows, and verifies AI output for accuracy and confidentiality
• Supports go-to-market strategies for new services or market entries
• Ensures brand consistency across all touchpoints and communication channels
• Prepares regular reporting and presents results to internal stakeholders

Requirements

• Experience in marketing, preferably in an agency or B2B environment
• Demonstrable experience in digital marketing and campaign management
• Strong knowledge of marketing planning, campaign management, and go-to-market strategies
• Practical experience with artificial intelligence tools in marketing
• Ability to manage multiple projects and stakeholders simultaneously
• Excellent communication skills
• Strong organizational and project management abilities
• Excellent English, both written and spoken
• German is a plus

Benefits

• 5 bonus days of vacation
• 3 sick days
• Language courses (English, German), fully covered
• Personal budget
• Referral & relocation bonus
• Fully covered meal vouchers
• Multisport card
• Team buildings (grill parties, Christmas dinner, education & leisure event, company breakfast etc.)