Senior Customer Journey & Marketing Automation Specialist (m/f/n)

Are you passionate about creating seamless customer experiences, optimizing online performance, and turning data into business impact?

We are looking for a Senior Marketing Automation Specialist (m/f/n) who will take ownership of our global customer journey ecosystem, lead experimentation initiatives, support strategic product launches, and champion AI-driven innovation across marketing operations.

In this role, you'll have the opportunity to influence customer engagement across email and in-product customer journeys, collaborate with international stakeholders, and help define the next generation of marketing automation, personalization, and AI-driven engagement capabilities.

What You'll Do

• Own and optimize automated email and in-product messaging (IPM) customer journeys, transactional communications, and lifecycle programs that drive engagement, retention, product adoption, and business growth.
• Lead email and IPM experimentation, personalization, and optimization initiatives, leveraging customer insights, A/B testing, and data analysis to continuously enhance performance and customer experience.
• Act as the Global Marketing Automation Lead for key Consumer and B2B product launches, partnering with Digital Sales and Product teams to deliver impactful customer communications.
• Transform data into strategic decisions by analyzing campaign performance and customer behavior, and translating insights into actionable recommendations for stakeholders.
• Drive AI-powered innovation by identifying opportunities to improve marketing effectiveness, efficiency, and scalability through automation and emerging technologies.
• Collaborate across global teams, providing expert guidance on marketing automation strategy, best practices, and customer lifecycle optimization.

Please note this role is a maternity leave cover.

What We're Looking For

• Proven experience in marketing automation, lifecycle marketing, CRM, or customer journey optimization.
• Strong analytical mindset with the ability to translate data into business actions.
• Experience designing and evaluating A/B testing programs.
• Knowledge of customer segmentation, personalization, and retention strategies.
• Hands-on experience with reporting and analytics tools.
• Strong stakeholder management and presentation skills.
• Passion for innovation, continuous improvement, and leveraging AI to solve business challenges.
• Ability to work independently, prioritize effectively, and influence cross-functional teams in a global environment.