Demand Generation Media Manager

plný úväzok

Assessing market trends, quantifying opportunities, and developing marketing programs, Field Marketing is at the forefront of customer engagement. Responsible for a specific location, department or product, our teams drive marcom strategy – from making budget recommendations to defining roadmaps and informing content themes. Interacting directly with customers and utilizing third-party customer data, they provide the product marketing and messaging team with game-changing feedback. At the highest level, they develop and drive marketing policies and activities, from market research through brand management and product development to pricing.

As a Demand Generation Media Manager, you will execute and optimize digital demand-generation campaigns that drive high-quality demand signals and support business growth. You will manage day-to-day campaign performance, ensuring flawless execution, pacing, and continuous optimization against key KPIs such as ROAS and CPL. Working closely with senior leadership and cross-functional partners, you will also support campaign planning, vendor compliance, and funding requirements to deliver efficient, high-impact results.

Zodpovednosti

Campaign Execution:

• Book and manage media campaigns with publishers and vendor partners.
• Implement campaigns according to briefs and media plans provided by the Senior Media Manager.
• Monitor daily campaign performance and pacing; implement optimizations to improve signal quality and CPL.

Collaboration & Coordination:

• Work with media orchestrators to ensure campaigns launch on time and follow operational standards.
• Coordinate with demand signal orchestrators to ensure proper signal flow, tracking, and data integration.
• Collaborate with vendors and external partners to ensure seamless campaign execution and funding utilization.

Continuous Improvement:

• Stay informed of media trends, tools, and opportunities that can improve campaign performance.
• Test new channels, tactics, and creative formats to enhance demand signal quality and conversion rates.

Požiadavky

Essential Requirements

• 3–5 years of experience in media buying or campaign management
• Strong understanding of digital demand generation and performance marketing
• Experience managing campaigns with publishers, vendors, or agencies
• Analytical mindset with strong attention to detail and the ability to optimize campaign performance