Marketing Program Manager

Požiadavky

• 2-5 years of experience in B2B marketing, Account-Based Marketing (ABM), account management, sales operations, program management, or a related commercial function.
• Experience supporting enterprise sales organizations and working closely with sales teams to drive account growth, engagement, and business outcomes.
• Strong project and program management skills, with the ability to coordinate multiple initiatives and stakeholders simultaneously.
• Proven ability to collaborate effectively across global, regional, and cross-functional teams in a matrixed business environment.
• Strong analytical mindset with experience tracking performance metrics, interpreting data, and translating insights into actionable recommendations.
• Familiarity with CRM systems, marketing automation tools, intent-data solutions, and ABM platforms is highly preferred.
• Excellent communication, stakeholder management, organizational, and relationship-building skills, with the ability to engage audiences at different levels.
• Ability to thrive in a fast-paced environment, manage competing priorities, drive execution independently, and maintain attention to detail while delivering high-quality results.

Požadované vzdelanie

• University education (Bachelor's degree)
• University education (Master's degree)
• Postgraduate (Doctorate)

Náplň práce

Account Strategy & Sales Alignment

• Act as the central coordination point between Sales, Marketing, GEO teams, and strategic account stakeholders, ensuring alignment and consistent execution across priority global and regional accounts.
• Support the delivery of Account-Based Marketing (ABM) programs by managing account activations, sales nominations, engagement plans, status reporting, and stakeholder communications.
• Develop and maintain account-specific playbooks, stakeholder maps, messaging frameworks, and sales enablement resources that help sales teams engage target accounts effectively.
• Facilitate cross-functional alignment meetings, track account priorities, risks, actions, and feedback, and support strategic sales motions such as Land & Expand initiatives and account growth programs.

Marketing Impact & Customer Engagement

• Execute multi-channel ABM campaigns across priority accounts, including digital campaigns, content syndication, webinars, executive engagement, events, and personalized account-based experiences.
• Monitor customer engagement signals, stakeholder activity, content consumption trends, and account interactions, using insights and market intelligence to strengthen engagement strategies and customer journeys.