Miesto práce
Miesto práce
Druh pracovného pomeru
plný úväzok
Field Marketing is at the forefront of customer engagement: assessing market trends, quantifying opportunities, and developing marketing programs. Responsible for a specific location, department or product, our teams drive marcom strategy – from making budget recommendations to defining roadmaps and informing content themes. Interacting directly with customers and utilizing third-party customer data, they provide product marketing and messaging team with game-changing feedback. At the highest level, they develop and drive marketing policies and activities, from market research through brand management and product development to pricing.
What you’ll achieve
you will serve as the executional lead for regional digital demand-generation, translating strategy into high-impact media plans and driving end-to-end campaign performance. You will own publisher relationships and campaign outcomes, ensuring strong delivery against goals while aligning regional execution with global frameworks. Working cross-functionally, you will optimize demand generation through data-driven decision-making, mentor team members, and continuously improve results against key KPIs.
You will:
Strategic Planning & Alignment:
Partner with the Regional DDG Lead to develop regional media activation plans aligned with global strategy and business goals. Translate strategic frameworks into actionable media plans and campaign briefs for execution teams. Identify opportunities to improve media mix, targeting, and publisher relationships.
Campaign Management & Optimization:
Oversee campaign planning, buying, and performance management across paid digital and partner channels. Guide Media Managers on best practices for campaign setup, pacing, and optimization. Analyze performance data to identify insights and recommend optimization strategies to improve signal quality and efficiency.
Partnerships & Vendor Relations
: Manage relationships with key publishers, vendors, and media partners to finalize funding and added-value opportunities. Collaborate with orchestrators and external partners to ensure seamless campaign execution and funding utilization.
Reporting & Insights:
Consolidate regional performance data and provide strategic insights to leadership. Partner with analytics and orchestration teams to ensure consistent tracking, reporting, and benchmarking.
Team Enablement:
Mentor and support Media Managers, fostering a culture of collaboration, learning, and operational excellence. Share best practices and ensure standardization in planning and reporting processes.
