PPC Manager (B2B SaaS)

Tracking, analytics & data

• Serve as the internal tracking quality owner: ensure conversion events fire correctly across all brands and platforms.
• Google Tag Manager (server-side container): maintain and extend tag configurations; troubleshoot data discrepancies
• GA4: own event taxonomy, configure and validate custom events; use Explorations and Looker Studio for campaign analysis
• Enhanced Conversions: manage hashed email matching, validate conversion accuracy against CRM data
• BigQuery: run SQL queries for cross-channel attribution, trial-to-upgrade funnel analysis, and ad spend efficiency reporting
• Identify and flag data quality issues before they affect bidding algorithm decisions

Budget & reporting

• Own daily and monthly budget pacing across all campaigns and products
• Prepare weekly performance snapshots and monthly reports for marketing leadership
• Translate campaign data into actionable recommendations — not just numbers, but so-what and next-step

What we are looking for

Must-have

• 3+ years of hands-on Google Ads management in a B2B environment (SaaS or tech strongly preferred)
• Proven experience with Search campaigns: match types, negative keyword lists, Quality Score improvement
• Solid understanding of Display/Remarketing: audience segmentation, exclusions, bid strategies
• Experience with conversion tracking setup in GTM and GA4 — you know how events flow and what breaks them
• Comfort with data at a level beyond platform dashboards: GA4 Explorations, pivot tables, or basic SQL
• Experience with LinkedIn Ads for B2B audiences (even if not the primary platform)
• Strong analytical mindset: you make decisions based on data, not gut instinct alone
• Able to manage multiple campaigns and budgets simultaneously without supervision
• Working English (B2+) — sufficient for ad copy, documentation, and reporting

Nice to have

• Hands-on experience with server-side GTM, Enhanced Conversions, or Consent Mode v2
• BigQuery experience — even basic SQL for querying GA4 export data
• Reddit Ads experience
• Knowledge of ITP/browser privacy restrictions and their impact on cookie-based tracking
• Google Ads or GA4 certification (not required, but signals commitment to craft)
• Experience with CRM-to-Ads data flows (offline conversions, customer match lists)

Employee perks, benefits

• Flexible working hours
• Hybrid work — office preferred 3 days/week
• Employer-paid meal vouchers
• Fully covered card
• Team events: parties, game nights, sailings, sports events, corporate breakfasts
• Corporate merch package
• €300 birth bonus
• Free parking / secure bicycle storage
• Unpaid leave available
• unlimited coffee in the office to help you work better :)

Information about the selection process

• CV review
• Short practical assignment (~2 hours)
• Second round: walkthrough of your actual campaigns, results, and strategic thinking
• Final team conversation

Requirements for the employee

• Minimum education required: Secondary with school-leaving examination
• Language skills: English - Advanced (C1)